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Lionel Sosa (Return to Solomon Squad for January 7, 2006)

Biography - Lionel Sosa

Lionel Sosa is an independent marketing consultant. He founded Sosa, Bromley, Aguilar & Associates, now Bromley Communications, the largest Hispanic advertising agency in the U.S. with current billings of $280 million.

From 1991 to 1995 he was Chairman of DMB&B/Américas, a network of 23 advertising agencies in the U.S. and Latin America with billings of $500 million representing multi-national clients such as Coca-Cola, Burger King, Anheuser Busch, American Airlines, 23 Procter & Gamble brands, Western Union and Sprint.

Lionel was named "One of the 25 most influential Hispanics in America" by Time Magazine in 2005. He was a media consultant for President George W. Bush in the 2004 campaign as well as in 2000. He has been Hispanic Media Consultant in six Republican presidential campaigns beginning in 1980 and has been media advisor in over 100 political campaigns. He is the author of The Americano Dream: How Latinos Can Achieve Success in Business and in Life, published in 1998 by Dutton. Currently, Sosa has authored a second book titled, Think and Grow Rich, a Latino Choice for the Napoleon Hill Foundation to be published by Random House in June of 2006.

Lionel was named to the Texas Business Hall of Fame and was selected as one of the 25 Most Influential Texans by Texas Monthly magazine. He received the Role Model Award for Diversity from the American Advertising Federation of New York.

Currently, Sosa is and is a member of the Board of Directors of ACT (American College Testing), United Way's Masters Leadership Program as well as Avance, a parenting community organization.

Sosa has served on the Board of Regents of The Texas A&M University System, on the board of directors of The Hispanic Scholarship Fund, Bank of America, Texas, Taco Cabana and National Convenience Stores. He has served as Vice-Chairman of the Board of Trustees for the University of the Incarnate Word and as a member of the Board of Directors of Sesame Workshop, creators of Sesame Street. He chaired both the United Way of San Antonio and the San Antonio Symphony and served on Eastman Kodak's External Diversity Advisory Panel.

In the spring of 2001, Lionel was a Fellow at the Institute of Politics at Harvard University in Cambridge and regularly guest lectures at The University of Texas in Austin, Texas State University, The University of Houston and The University of the Incarnate Word.

(Return to Solomon Squad for January 7, 2006)

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