Genasci was born on the day that his parents purchased the ranch where he spent his life working the land. On his 95th birthday in 2004, Genasci signed conservation easements restricting development on his land. This act inspired other local ranchers to follow suit and also earned him a Vision 2020 Lifetime Achievement Award from the Sierra Business Council. (Steve Frisch)

Farewell to a Rancher

Genasci was born on the day that his parents purchased the ranch where he spent his life working the land. On his 95th birthday in 2004, Genasci signed conservation easements restricting development on his land. This act inspired other local ranchers to follow suit and also earned him a Vision 2020 Lifetime Achievement Award from the Sierra Business Council.

Credit: Steve Frisch