Darren Paul of the Night Agency scored an advertising coup in 2004 with his "Booty Call" campaign -- a team of hot young guys and girls hit the street and repeatedly pulled down their pants and lifted their skirts and flashed an ad promoting an exercise class called Booty Call ironed onto their undies. (Sean Cole)

Your Ad Here: Adventures in Assvertising, and Other Pursuits

Darren Paul of the Night Agency scored an advertising coup in 2004 with his "Booty Call" campaign -- a team of hot young guys and girls hit the street and repeatedly pulled down their pants and lifted their skirts and flashed an ad promoting an exercise class called Booty Call ironed onto their undies.

Credit: Sean Cole